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Why Is Hyaluronic Acid So Popular?

by Michele Griffiths |

Hyaluronic acid is a hot topic in skin care right now,  you will find it in many topical skin care products such as cleansers, moisturizers, and serums. So why is it so popular and what are the benefits?

PōSHən Facial Serum with Hyaluronic Acid

It often is a surprise to many people but Hyaluronic acid is a substance is naturally present in our bodies and found in the highest concentrations in connective tissue and fluids in our joints. As we age, we produce less and less and as the moisture in our skin drops our skin can lose its elasticity and begin to show signs of aging.

Hyaluronic acid can retain water at over 1000 times its own weight and when applied topically it can help to restore moisture balance and keep the skin looking plump and younger. It will also decrease the appearance of wrinkles and increase the suppleness of skin. This unique ability makes hyaluronic acid invaluable for a youthful complexion.

Hydration isn’t the only benefit of hyaluronic acid. It also has antioxidant properties that protect skin from free radicals like pollution as well as UVB rays which can cause sunspots.