The skincare industry is filled with buzzwords like organic, natural, and eco-friendly but what are the ancestral and medicinal uses of these earth-based ingredients? We aim to give a little historical context to some of our own organic ingredients below and as always if you have any questions, feel free to get in contact at your leisure. Amla Extract The Amla Berry is perhaps the most important ingredient in the Ayurvedic tradition. Found across the Indian Subcontinent and southern China, this natural antioxidant is jam-packed with healthy ingredients that protect the liver, bone marrow, kidneys, and most importantly to us, the skin. It can reduce your risk of cancer, and when topically applied it’s about four times as effective at reducing UV damage as ascorbic acid. Give it a try with Blōōm, our organic facial moisturizer. Coconut Oil Coconuts are found in tropical climates all over the world and its oil has a host of antibacterial, antifungal, antiviral, antioxidant, and anti-inflammatory properties. In South Asia, it’s used to keep hair moisturized and to help heal burns, cuts, and bruises as well as to alleviate joint pain. In Samoa, topically applied coconut oil was used to help bones grow as well as to prevent illness and infection. See what it can do for you by using LavisH, our all natural body butter. Flaxseed Oil Flaxseed has been an extremely important part of European culinary and medical traditions for thousands of years. It’s in India’s Ayurveda (a system of medicine with historical roots in the Indian subcontinent) that we first see its natural skincare properties: even in 1200 BC they noted that flaxseed balances skin pH, lubricates, improves elasticity, and removes blemishes. It’s also great for skin disorders like dryness and undernourishment. Feel the flaxseed difference with PōSHən, our organic facial serum with hyaluronic acid. Jojoba Jojoba is a nut discovered and named by the O’odham Native American tribe, who mashed it into an anti-oxidant paste that they used to treat sores, wounds, and burns. They also heated and ground Jojoba into an organic salve to use as a cosmetic ointment for skin and a conditioner for hair. Jojoba is just one of the organic ingredients in Joi, our moisturizing hand and body wash. Rosehip Rosehip, like aloe, dates back to ancient Egypt as an organic skincare ingredient. Archeologists have been able to decipher from burial sites and hieroglyphics that the Egyptians treated their skin with a variety of plant-based oils much like the modern Rosehip plant, while the Ancient Chinese and Native Americans used it to treat muscle cramps and joint stiffness. What’s truly interesting is what the Romans used Rosehip for (drum roll please) dog bites! And now we use it in Klenz, our cream cleanser that’s perfect for removing makeup. So you don’t need manufactured chemicals in your skincare products. Ancient societies from India and China all the way to America, from Egypt to Samoa, knew about the rejuvenating properties of natural ingredients on both skin and hair long before we did. Our organic skincare products are following nearly six thousand years worth of tradition from the beginning of human civilization, proving that sometimes the old ways really are the best.